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Product Description The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working – and succeeding – in the fashion industry. A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at – designing clothes. The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos. Review ‘Great book, very current, attractive and appealing.’ Elizabeth Williams, Columbia College, Chicago, USA‘I like the compact layout of this book as well as the current inspiring images and modern appeal – very student friendly.’ Amanda Lovell, Art Institute of New York City, USA ‘It gives a nice overview of the industry in a fun modern way … I think this will get students jazzed up about being in the department.’ Suzanne Cotton, Columbus College of Art and Design, USA ‘Very inspiring, easy to navigate around and full of very useful and inspiring content…valuable as it enables students to make the connection between specialist fashion skills and art based skills and how they all play a key role in visual design communication.’ Georgina Hooper, Chichester College, UK ‘A good introductory text with informative visuals mapping the important aspects to Fashion Design.’ Alison Gault, University of Ulster Book Description The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form. It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.   From the Back Cover The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form. It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. This new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context. About the Author Richard Sorger has taught at the London College of Fashion and Central Saint Martins. He is currently the fashion design tutor at Middlesex University. Jenny Udale is a freelance textile and womenswear designer. She is currently a lecturer at Middlesex University and Ravensbourne College.

Description

Author: Udale Jenny

Brand: imusti

Edition: 2

Features:

  • Fairchild Books AVA

Number Of Pages: 208

Details: Product Description
The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.
New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working – and succeeding – in the fashion industry.
A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at – designing clothes.
The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.
Review

‘Great book, very current, attractive and appealing.’
Elizabeth Williams, Columbia College, Chicago, USA‘I like the compact layout of this book as well as the current inspiring images and modern appeal – very student friendly.’
Amanda Lovell, Art Institute of New York City, USA
‘It gives a nice overview of the industry in a fun modern way … I think this will get students jazzed up about being in the department.’
Suzanne Cotton, Columbus College of Art and Design, USA
‘Very inspiring, easy to navigate around and full of very useful and inspiring content…valuable as it enables students to make the connection between specialist fashion skills and art based skills and how they all play a key role in visual design communication.’
Georgina Hooper, Chichester College, UK
‘A good introductory text with informative visuals mapping the important aspects to Fashion Design.’
Alison Gault, University of Ulster

Book Description

The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form.
It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents.
The new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.  

From the Back Cover

The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form. It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents.
This new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.

About the Author
Richard Sorger has taught at the London College of Fashion and Central Saint Martins. He is currently the fashion design tutor at Middlesex University.
Jenny Udale is a freelance textile and womenswear designer. She is currently a lecturer at Middlesex University and Ravensbourne College.

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